Is it wrong for the NBA to put ads on jerseys? | The Tylt
Is it wrong for the NBA to put ads on jerseys?
None of the major four sports has sold ad space on their jerseys—until now. The NBA has over a dozen teams with ads on jerseys. Unlike soccer, the name of the team is still the biggest image on the jersey, while the sponsored logo is on a small square on the front. For the money it could generate, it's worth the 2.5 square inches.
Under the new TV deals, NBA teams maintain the rights to sell the jersey advertising, which has an estimated value ranging from around $800,000 for small-market teams like the Memphis Grizzlies to more than $10 million for large-market teams like the Los Angeles Lakers.
The NBA put company logos on a 2.5-inch square on the front of a jersey—it didn't ban dunks. Everyone needs to calm down. Clem from Bar Stool Sports explains:
I have been seeing a lot of hate about this over the last year or so and I really don’t get it. People are acting like the NBA is raising the rims two feet and banning the three point shot or something. People that constantly complain about non-intrusive ads are the absolute worst...As long as NBA jerseys don’t look like a NASCAR jacket, things will be fine.
As the great poet Mase once said: "Mo' money, mo' problems." The NBA has successfully sold ad space on their jerseys, a first in any of the four major sports in the United States. While getting that revenue is great for the NBA, who else does it really help? It sure doesn't help the fans, who have an eyesore to look at. Ethan Sherwood Strauss from Bleacher Report gives the low down:
More cash means a bigger yacht for Blazers owner Paul Allen, another TV channel for Mark Cuban, and perhaps another beach condo for your favorite player. What it will not equal is any tangible benefit to you, the fan. Increased revenue will not compel any money-interested human to share said revenue with strangers. A lockout will be just a likely as ever before, maybe even moreso. As the recent NFL lockout shows us, increased profits might amplify, not decrease greed.
The NBA is only allowing a 2.5-square-inch square on the front of the jersey to display sponsor logos, but where does it stop? If the ads are successful, the NBA will want to add more space, to include more companies and get more revenue.
Pretty soon, NBA fans will be looking at a NASCAR-esque jersey with dozens of company logos instead of the team name fans actually care about.
Allowing jersey ads is a slippery slope to having a team jersey become a corporate billboard. The NBA needs to stop being greedy, and end this disgraceful addition.
The worst part about any sport is the business side. Everything is about the bottom line, and there is nothing pure about the sport. Yes, the NBA needs to compensate players a fair wage, and organizations need to make money, but there is a certain level of capitalism that is acceptable before the sport is poisoned by greed. Jersey ads are that level.
Basketball is supposed to be about incredible athletes performing feats no one thought possible because they love the game. It isn't muddled by a profit margin or corporate interests. The NBA was fine without jersey ads before, and they should continue that trend now.