$100 million is a lot to shell out for a coach, but it isn't without purpose. Gruden is getting a huge payday, but so are the Raiders. The team was on the verge of having a disastrous divorce from Oakland, losing millions of fans in the Bay Area. But with the hiring of Jon Gruden, it gives the Oakland fans something to look root for despite the team moving to Las Vegas. Here is Will Reave Jr. with more:
That means that Gruden will not only provide Bay Area fans a feeling of connectivity to the past over the long haul after their relocation, but he is the ultimate coach in terms of public relations to lead Oakland’s return to championship form.
As such, analysts would be wise to look at Gruden’s fat contract for what it is, a shrewd marketing, public relations and football decision that should pay dividends for a franchise that felt as if it was reeling just a few short weeks ago.
Bill Belichick reportedly makes over $10 million per year, but that's the kind of clout five NFL championships in 17 years demands. What has Jon Gruden done? Say "spider two y banana" a million times on television?
No one doubts Gruden's football IQ or ability to communicate, but giving $100 million to him after a 10-year hiatus from any high-level coaching is absurd. Here is Danny Heifetz from The Ringer with more:
It’s unknown how much of the $100 million is guaranteed, but if Gruden gets the full value of the contract he’ll make nearly 20 percent of owner Mark Davis’s net worth, which is estimated to be around $500 million. Not bad for a coach whose career winning percentage (.540) is barely above Marvin Lewis’s (.527). This is a massive gamble for a team that hasn’t even made it to Las Vegas yet. Gruden has been one of the most sought-after coaching candidates for 10 years, and Oakland winning the #GrudenGrinder sweepstakes is a victory in the buzz department, but it’s unclear how NFL-ready he is, or what he could do to live up to this contract. Gruden retired from the NFL coaching life of sleeping in his office and got to see his kids grow up, which is admirable, but it also means that he’s been out of the game. Now Oakland has handed a decade-long contract to a guy who hasn’t coached in 10 years.