Is it time we got rid of the Sports Illustrated Swimsuit Issue? | The Tylt
Is it time we got rid of the Sports Illustrated Swimsuit Issue?
The Swimsuit Issue began as a way to cope with the dearth of sports news in winter. Every year, people object to it and cancel their subscriptions—but SI gives you the option to not receive it and receive an extra week of sports coverage instead. Plus, the magazine has started featuring female athletes like Ronda Rousey, Venus and Serena Williams, Anna Kournikova and Simone Biles.
Scantily clad supermodels have nothing to do with sports. Why not have an issue devoted to female athletes, in their clothes? It's 2017, and many people think it's time the leading men's sports publication stopped treating women like objects or some kind of sports sideshow. It sends a really shitty message to both men and women.
The magazine industry may be slowly dying, but the Sports Illustrated Swimsuit Issue is still a major cash cow. To date it has earned over $1 billion for Sports Illustrated, and each year it generates a whopping 7% of their revenue. When you consider that SI publishes 56 issues a year, 7% from one issue is pretty huge. I guess guys like looking at pictures of hot women or something. Who knew?
Beauty Redefined isn't having SI's defense that the publisher is including more diverse body and age types in the issue:
The sexual objectification of people reduces humans to body parts, silences them, turns them into objects to be viewed and consumed, vessels for sexual pleasure, and less than fully human. If you care about women as more than bodies to be ogled, stop pretending like mainstream media or social media allowing more body types to be objectified is progressive. Or empowering. Or healthy. Or body positive. It’s not. Individually and collectively, women’s progress is damaged by being valued as bodies alone.