Though Ivanka has certainly had struggles navigating her business and her father's incendiary campaign, theNew York Times reports that the Trump's presidential run has actually been very profitable for the Ivanka Trump Collection:
"Sales in the first six months of 2016 were up almost $12 million compared with the year before, according to public filings. Her editorial director, Sarah Warren, recently said that web traffic is “through the roof” and the company’s newsletter database is 275 percent bigger than it was last year. “You couldn’t pay for this visibility,” Ms. Warren recently told a reporter."
But insiders say Ivanka is very concerned about what the campaign will do to her business, and has taken steps to distance herself:
"Ivanka sat for a commercial intended to appeal to suburban women who have recoiled from her father’s incendiary language. But she discouraged the campaign from promoting the ad in news releases, fearing that her high-profile association with the campaign would damage the businesses that bear her name.”
A BrandKeys survey of Ivanka’s target market—millennial woman with disposable income—found that 51% of respondents were still “extremely” or “very” willing to keep her clothes and shoes on their shopping lists.