Steve Bannon's elevation to the White House did put the spotlight on Breitbart, but that attention backfired. Past headlines and commentary (such as their infamous "Black Crime" section) circulated through the mainstream and set off a massive advertiser boycott. The site has been hemorrhaging advertisers and website traffic, and is frantically trying to reposition itself.
Breitbart is now caught between a rock and a hard place. If it continues with the racially inflammatory rhetoric that made the organization America's most popular conservative website, it will continue to lose advertisers. But as Breitbart tones down the rhetoric, readers are rejecting the organization, saying editors are cuckservatives selling out to political correctness.