Should companies take political stands?

Should companies take political stands?

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Patagonia, REI and a number of other outdoor retailers took a strong stand against President Trump after he signed an executive order drastically shrinking the size of two Utah national monuments, with Patagonia's owner even threatening to sue Trump. Many applauded the companies for taking a political stand against the Trump administration. But others feel retailers should stay out of politics and stick to what they know best: selling outdoor clothing. What do you think?🌲

#TakeAStandNow
#StayInYourLane

After President Trump signed an executive order drastically shrinking two Utah monuments, Patagonia came out strongly against the president's decision.

“The president stole your land,” Patagonia said in a pop-up message on its website. “In an illegal move, the president just reduced the size of Bears Ears and Grand Staircase-Escalante National Monuments. This is the largest elimination of protected land in American history.”

Trump's executive order reduces Bears Ears National Monument by 85 percent and cuts another monument, Grand Staircase-Escalante, in half. 

In addition to the change to their website, Patagonia's president warned the company "would take legal action" against the Trump administration to protect the public lands.

Patagonia has been at the forefront of the outdoor recreation industry as the sector becomes increasingly politicized by the actions of Mr. Trump this year. On Tuesday, the company’s general counsel, Hilary Dessouky, said through a spokeswoman that the company planned to file a lawsuit on Wednesday challenging the president’s shrinking of the national monument.

Patagonia's decision prompted other companies and organizations to take a stand.

And supporters applauded the companies for doing what they felt was the right thing.

But others were turned off by the companies choosing to jump into the political conversation just to attack the president.

Many said they would boycott the brand.

Others found the entire thing offensive.

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