With the right allure and audience, social media influencers can help elevate brands and even themselves. The clothing giant known as Fashion Nova blew up with the help of top influencers, like model Amber Rose and Kylie Jenner. According to Ifluenz, marketers saw about eleven times as much of a return on investment when using digital influencers than when using traditional marketing techniques.
Twitter was left confused when popular influencer Arii, who has over 2 million followers, failed to sell 36 t-shirts. The influencer was expected to sell the shirts in order to start her own clothing line. Commenters on Twitter predict this is the beginning to the end of the influencer era.