What's your favorite way to shop: online or in-store? | The Tylt
What's your favorite way to shop: online or in-store?
Move over Amazon. The Business of Fashion reports fashion-forward folks prefer in-store shopping over online. The study also showed millennials like to spend their money at shops like Victoria Secret, Nike, Michael Kors and Gucci.
“Fashion-forward consumers appear to be resisting this change” to online shopping, the analysts wrote in the report. “They choose to spend a greater proportion of their dollars in-store than mainstream spenders, and also grant less mindshare to Amazon.”
We can't all be "fashion-forward," and some of us count the days until Cyber Monday. Besides, designers like Ted Baker are seeing an increase in online sales. And reports predict the U.S. online retail market will continue to soar.