A study done by Condé Nast and Goldman Sachs concluded the fashion-forward prefer to shop in retail stores, opposed to the average consumer who shops online. The results of the study were compiled from a survey done by Condé Nast readers who they deem as "Fashion-forward" or "It Girls." This particular group is going against the online shopping grain, while the rest of the country can't get enough of Amazon. After all, there's nothing more comfortable than shopping in your pajamas. Do you shop online or in-store?
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What's your favorite way to shop: Online or in-store?
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