'Fortnite' blackout: genius marketing move or just irritating? | The Tylt

'Fortnite' blackout: genius marketing move or just irritating?

When someone’s talking about “Fortnite," they’re not talking about something that's going to happen in two weeks. They’re instead talking about "Fortnite," a video game phenomenon that’s taken the world by storm, and whose world champion was awarded $3 million at the ripe age of 16. Recently, all of "Fortnite’s" social profiles and the game itself “blacked out” with nothing but a picture of a black hole in their place. Some think the blackout is a genius marketing scheme, while others just find it annoying. Which is it?

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'Fortnite' blackout: genius marketing move or just irritating?
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'Fortnite' blackout: genius marketing move or just irritating?
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As Polygon shrewdly points out, a brand that’s deleted all its content as a tactic to build up anticipation and conversation is nothing new. Taylor Swift—queen of social media strategy—executed this move in order to tease a new album. It’s a bold move, and it's one that sparked one hell of a fiery online conversation. 

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With the kind of traction "Fortnite" already gets, wiping out all the game's main social pages along with the game itself certainly seems like a risky promotion, especially considering there’s leaked imagery of new mechs coming out. Until then, looks like people are forced to go outside again, unless you’re still playing Blizzard games

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The fact that "Fortnite’s" creator—Epic Games—is keeping silent on the blackout is just plain obnoxious. The whole reason the game got popular in the first place is due to the dedication of its fans; the game going dark without any sort of explanation is a slap in the face to its own community (marketing be damned!). Granted, it is only for 21 hours, but still—rude. 

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If it really wanted to ramp up the excitement, Epic Games could release a few trailers that haven’t yet been leaked—please. The whole ordeal seems like it’s more of a ploy in dealing with all the blowback certain mechs have gotten, anyway. Be honest, Epic Games, and bring back our favorite distraction, please. 

FINAL RESULTS
Entertainment
'Fortnite' blackout: genius marketing move or just irritating?
#FortniteGenius
A festive crown for the winner
#FortniteIrritating