Is cancel culture real? | The Tylt
Unless you have been living under a rock, you know cancel culture is often a trending topic. The idea of not supporting a brand due to its political or company values is not a new strategy for consumers, but in the age of social media, it seems as if a new brand is being "canceled" every other day. Some consumers argue cancel culture is the perfect strategy in order to get brands to listen and adapt to progressive ideas. But critics say cancel culture today isn't real and the strategy is more about making a political statement than actually trying to teach a brand a lesson. Is cancel culture real?
Is cancel culture real?