Can Samsung win you back with the Galaxy Note 8? | The Tylt
Can Samsung win you back with the Galaxy Note 8?
Here's the latest information on the Galaxy Note 8.
Tweaking the design of its most important product line to highlight one feature would underscore Samsung’s ambitions in the growing market for digital assistants. Samsung has so far been a relatively low-key player in this category, which includes Apple’s Siri, Microsoft Corp.’s Cortana and Amazon.com Inc.’s Alexa. Alphabet Inc.’s Google released its Assistant service last month. Samsung is building its comeback around artificial intelligence, a hot corner of the technology market. Its rivals have been plowing money into the field to develop smart digital assistants that can answer questions or place orders for pizza or taxi rides.
However, none of this matters unless Samsung is able to convince consumers that its products are safe.
Just ask Shawn Minter of Richmond, Va., whose replacement Note 7 began smoking on his nightstand in the middle of the night. He’s got five Samsung tablets, a Samsung soundbar, TV, headphones—even a washer and dryer. “I feel like I’ve been let down after an eight-year relationship with Samsung,” he says. Our main protection as electronics consumers is the reputation of the brands we choose. Samsung should seize the opportunity to take the lead on smartphone safety. It owes us that, and needs it to convince us that we can ever trust it again.