Best way to watch TV: Cable or streaming? | The Tylt
Watching TV on streaming platforms appears to be the new wave, but not all viewers are jumping on the band wagon. Platforms like Netflix and Amazon are pushing out new content frequently. And shows like "The Marvelous Mrs. Maisel" for Amazon Video are winning major awards. But network and cable TV isn't hurting as much as many think. According to Forbes, most millennials prefer live TV over streaming platforms and aren't into binging as much as you would think. How do you like to watch your tv shows?
Best way to watch TV: Cable or streaming?
Millennials still love their traditional network and cable TV. Forbes reported on a study done by the Video Advertising Bureau, an agency that provides data to marketers, says millennials like their TV live. The report says:
“Millennials are often portrayed as less attached to ad-supported TV programming," the report states. “However, our study confirms a strong emotional (and time) investment in ad-supported TV content. This report quantifies the ways millennials demonstrate their commitment, engagement and passion to TV programming.”
Viewers get to select which cable TV networks and programs to watch! That system is not broken.
According to CNBC, All-American Economic Survey, 57 percent of the public has access to streaming services in their home and over 50 percent of them subscribe to Netflix.
Netflix is so popular it became an entire mood. Netflix and chill, anyone?