In the age of social media news hits quick so some consumers say cancel culture is simply a bandwagon folks are riding for attention. Brands like Gucci and H&M both caught heat for creating questionable apparel that was offensive to marginalized groups and were deemed canceled. But when The Tylt released a poll asking if H&M was canceled users overwhelming sided with the brand despite its problematic history.
Some are calling cancel culture a hoax and say going against a large corporation is simply a cry for attention. But studies have shown that consumers are taking cancel culture seriously. Not only are they boycotting brands that don't share their values, they are also searching and promoting brands they feel are on the right side of history.