Some bleach their skin in order to achieve lighter skin in hopes of being viewed as more attractive, adhering to a white standard of beauty. Skin lightening cream is intended to be used as a spot corrector and to lighten areas on the skin that may appear darker, like sunspots or hyperpigmentation.
But many people abuse the ointment. Rebekah Kebede reported on skin bleaching for Marie Claire and uncovered how the cream is used in Jamaica. Kebede recalls a conversation she had with a woman who bleaches her skin named Jody Cooper:
Cooper doesn't remember making a conscious choice to bleach her skin. Growing up, everyone around her was doing it—her school friends, her mom, her aunt. So she did it too. For nine years, she rubbed creams on her face and body, covering up with tights and long sleeves that she believed would make the bleach work better. Her goal was to transform into what Jamaicans call a "browning": a lighter-skinned black person."...When you black in Jamaica, nobody see you," Cooper explains.
People took to Twitter to express their frustrations about Chyna choosing to promote a skin bleaching product to Africans.
But if used in moderation, and with care, skin lighting creams can help those with skin pigment issues. According to WebMD, skin bleaching is long-lasting, even outs skin tone and blemishes.
known as bleaching creams, whiteners, skin brighteners, or fading creams -- work by reducing a pigment called melanin in the skin. Most people who use lighteners do so to treat skin problems such as freckles, age spots, acne scars, or discoloration related to hormones. It is also a technique used to lighten naturally dark skin.
Skin bleaching isn't a new trend, so some Blac Chyna fans see nothing wrong with her promoting the cream.