Are you feeling YouTube burnout? | The Tylt

Are you feeling YouTube burnout?

Whether you're an influencer, a content creator or simply a viewer, there's no end to the possibilities YouTube holds. It is for this very reason that many agree YouTube burnout is very real and quite dangerous if left unchecked. Some influencers posting multiple times a week admit to feeling depressed due to expectations and demand for videos. But some say there are ways to easily avoid feelings of burnout on YouTube. How do you feel?

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According to CNN's Kaya Yurieff, there is a dark side to the influencer economy. When you can shoot and post a video within an 8-hour workday, the expectation to do so regularly rises. Influencers feel the need to post frequently, and viewers feel need to consume as much content as they can—because if the content is there, why not? The result can be disastrous for mental health: 

These creators face a constant pressure to put out an endless stream of content to satisfy their fans and, some fear, YouTube's algorithms. It's an issue that extends well beyond YouTube to the entire nascent world of the influencer economy.

According to one 23-year-old YouTube influencer, nothing could make up for the feelings of exhaustion and depression stemming from YouTube burnout: 

Christian Collins, who has more than 2 million subscribers on YouTube, said when he was a teen he would often wake up at 5 am and work until 1 am producing material for his many social media platforms, including YouTube, Instagram, Vine, Snapchat and others.
"All I was doing was creating content. You get burnt out," Collins, now 23, told CNN Business. "I had more money than I could spend -- and I was super depressed. I had to quit everything and take a break for two years."
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Some say that although YouTube burnout is certainly possible, there are ways of avoiding it, like keeping up with other projects outside of YouTube. 

Like with any job, it's important to maintain a balance between life and work. YouTube influencers run the risk of having the two melt together completely, and it is important to proactively separate the two. 

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But some say the feelings of YouTube burnout go beyond what you might feel from a 9-5 desk job. Not only do YouTubers have to compete with millions of other videos and channels, but they also have to compete against YouTube itself and its algorithm. According to the Wall Street Journal's Georgia Wells:

...YouTubers say they are afraid to take time off, out of fear it will hurt how their videos are highlighted on the site, which uses an algorithm to determine which ones to recommend. While the algorithm is a mystery, many influencers say it rewards accounts that post frequently with more page views.

As Wells puts it, "more views means more money," and given the amount of time that goes into creating a video, YouTubers are working around the clock in order to maintain their relevance.

YouTubers face growing pressure in an increasingly crowded field where there is now more competition than ever for eyeballs. With the explosion of creators, there has been an accompanying feeling that if you don’t work all the time, someone else will....
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There's still hope for content creators on YouTube. Per the WSJ, there may even be a monetary reward from taking a break from the platform:

A spokeswoman for YouTube said the company’s product team analyzed data that showed channels on YouTube have more views after their creators return from time off than right before they left.

At the end of the day, burnout is not to be taken lightly. YouTube itself encourages its members to take care of themselves in order to avoid the condition's negative effects:

A spokeswoman for YouTube said the company encourages its creators to make their videos in a healthy, sustainable way, and to know “if they need a break that their audience will be on YouTube when they return.”
FINAL RESULTS
Culture
Are you feeling YouTube burnout?
A festive crown for the winner
#YouTubeBurnoutReal
#NoYouTubeBurnout