Worst corporate rebrand: 'tronc' or 'Altaba'?

Worst corporate rebrand: 'tronc' or 'Altaba'?

#troncIsTheWorst
#AltabaIsTheWorst
Join the conversation and vote below

Yahoo is rebranding the leftover parts of the company that were not part of the Verizon deal as 'Altaba'. Twitter ridiculed the name, saying it's worse than 'tronc', Tribune Publishing's sad attempt at a rebrand. But is 'Altbaba' really as bad a 'tronc'? You tell us.

THE VOTES ARE IN!
#troncIsTheWorst
47.2%
#AltabaIsTheWorst
52.8%

The Internet was quick to see the parallels with tronc. 😂

Post by Richelle Thompson.

Then, the jokes started.

But let's not forget how bad 'tronc' truly is. 

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