Should Singles Day be a shopping holiday in the US? | The Tylt
November 11th—or 11/11 or 1111—marks the largest consumer holiday in China: Singles Day. While some of us stateside can't wait for Black Friday and Cyber Monday, nothing can quite compare to the shopping madness that is Singles Day. Chinese retail giant Alibaba netted a record $38.3 billion in sales this year. Comparatively, Black Friday and Cyber Monday sales in the US for 2018 totaled $6.22 billion and $7.8 billion online, respectively. Some retailers are hopping on the Alibaba bandwagon and offering Singles Day discounts of their own, but many think we're already inundated with consumerist holidays. Should Singles Day shopping be a thing in the US?
Should Singles Day be a shopping holiday in the US?
Many US retailers are jumping on board Alibaba's Singles Day success and offering their own discounts to celebrate the "holiday." Some of these discounts are doubling as Veterans' Day sales, since both holidays land on November 11th. With more and more retailers tapping into the power of single shoppers nationwide, it won't be long before this day will be one of the major online retail holidays of the season. So why not start embracing it now?
Alibaba took a holiday popularized in the early '90s and turned it into a discount shopping extravaganza in 2009. But without the existence of the more traditionally US consumer holidays of Black Friday and Cyber Monday, it only makes sense for them to own the market on Singles Day. We are already overwhelmed by the back-to-back sales after Thanksgiving, why add another made-up reason for Americans to be separated from their hard-earned dollars?