Which would you rather drink: regular milk or a milk alternative? | The Tylt
Which would you rather drink: regular milk or a milk alternative?
Dean Foods has been around for nearly 100 years, but apparently no amount of history can stop the milk-alternative trend. The country's largest producer of milk is filing for bankruptcy. Per CNN's Jordan Valinsky:
The company, which produces some of the country's most recognizable milk and dairy products, including Dairy Pure, Organic Valley and Land O'Lakes milks, has blamed its struggles on the "accelerated decline in the conventional white milk category."
Don't panic yet—your favorite milk brands are not disappearing:
...Dean Foods filed for Chapter 11 bankruptcy protection to keep the business operating, reorganize its debt and help fund the pensions while it looks to sell the company.
Nevertheless, the dairy producer's struggle clearly indicates tastes are changing in the U.S.
Sales for cow's milk has been declining for the past four years. Sales for the past 52 weeks, ending on October 26, was around $12 billion, according to data Nielsen provided to CNN Business. That's a decline from $15 billion during a similar time period in 2015. All types of cow's milk, such as 1%, 2%, skim and fat-free milk sales have all declined.
In contrast, and while still much smaller, sales of oat milk has jumped 636% to $53 million over the past year.
Consumers are opting for sugar-free, plant-based alternatives more and more. Oat milk sales are just one indication of a greater trend. Imagine it this way: if consumers are worried about the sugar found in milk, they certainly are worried about the sugar found in cereal. Milk's decline is an indication of changing tastes across the board.
Some won't give milk up that easily. Depending on how much you consume, milk can be a great source of calcium and protein in your regular diet. According to Healthline:
Milk is naturally packed with essential nutrients in a convenient and accessible form. Drinking milk is particularly important for children. It may help you and your child maintain good health.
Plus, there's just something amazing about the real thing. Some people can't live without their lattes, milk and cookies, or their bowls of cereal.