Ikea: Heaven or hell on earth? | The Tylt

Ikea: Heaven or hell on earth?

The famed Swedish furniture store, Ikea, is just as much a restaurant experience as it is an errand. Some people love finding their ready-to-assemble dorm room and apartment items at Ikea, saying they can get lost in the store's many magical aisles of possibility. Others make a slightly different point, arguing that Ikea is a cluster of chaos, where it is impossible to find your way, let alone find your bed frame. Do you hate or love Ikea?

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Ikea: Heaven or hell on earth?
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#OnlyLove4Ikea
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Ikea: Heaven or hell on earth?
#OnlyLove4Ikea
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#OnlyLove4Ikea

Ikea is a haven for the hopeless and a playground for the downtrodden. Every visit to Ikea is a mini adventure into a world of possibilities. The company is in the business of making memories, both via the shopping experience itself and via all of the happy moments to come once your furniture is assembled.

Plus, Ikea is perfect for the transient lifestyle of most young people today. College students and young professionals need furniture that is affordable but durable enough, furniture that will get the job done but still have style, and, above all, furniture that is temporary in nature.

As Babbel Magazine's Thomas Moore Devlin puts it: 

Arrows on the ground tell you where to walk, and signs everywhere advertise the cafeteria. You could spend a full day there just trying out all the products, which are all set up in “rooms” so you can imagine what your very own home could look like. It’s basically Disney for 20-somethings.

Ikea also adheres to every customer need in the book, including the likelihood of needing a pick-me-up during the shopping journey. Whether you're sampling the store's famous Swedish meatballs or choosing a $1 ice cream cone as your shopping companion, there's nothing Ikea does not provide. 

#HateIkea

Ikea is a special, special kind of hell. From the moment you decide to visit the so-called furniture haven, you must make peace with a few universal Ikea truths: 

  • You will be there for at least three hours.
  • You will find furniture that is almost perfect, but not quite suited to your needs.
  • You will get lost.

Ikea brings in hoards of customers under the guise of easy-to-put-together, affordable furniture that can "fit" in any space, but as soon you enter, your are doomed. The store's glorified hospital-food-court cafeteria pulls in customers with promises of gourmet Swedish meatballs like the lotus plant to Odysseus and his crew. As soon as you partake, you lose all sense of self, and you will be forever lost until one of your shopping companions pulls you from your haze and forces you to the exit. That is, if you can find it.

FINAL RESULTS
Culture
Ikea: Heaven or hell on earth?
A festive crown for the winner
#OnlyLove4Ikea
#HateIkea