Is United doing enough to win back your trust? | The Tylt

Is United doing enough to win back your trust?

United is offering up to $10,000 to passengers who are "bumped" from a flight. United is hoping this, along with 10 other policy changes, is enough to make up for all of its very public, very bad policy blunders. Others think the whole getting-knocked-out-and-dragged-out-bleeding from a plane, on top of the typically grueling travel experience, is enough to swear of United forever. What do you think? ✈️

FINAL RESULTS
Culture
Is United doing enough to win back your trust?
#TrustUnited
A festive crown for the winner
#NeverTrustUnited
Dataviz
Real-time Voting
Is United doing enough to win back your trust?
#TrustUnited
#NeverTrustUnited

In the past few weeks, United went from refusing to allow a child to board because she was wearing leggings, to giving a man a concussion while forcibly removing him from his seat, to killing a prized rabbit. Jeremy Robinson-Leon, a principal partner at the public relations firm Group Gordon, told the New York Times:

“Better late than never, but the sentiment certainly rings a bit hollow when it follows two previous failures and 36 hours of intense public pressure,” said Jeremy Robinson-Leon, a principal at the corporate public relations firm Group Gordon. “The back-against-the-wall, through-gritted-teeth apology isn’t generally a winning strategy.”
#TrustUnited

To fix their image, United bought a full-page ad in the Washington Post announcing the following changes: 

  1. United will limit use of law enforcement to safety and security issues only.
  2. United will not require customers seated on the plane to give up their seat involuntarily unless safety or security is at risk.
  3. United will increase customer compensation incentives for voluntary denied boarding up to $10,000.
  4. United will establish a customer solutions team to provide agents with creative solutions
  5. United will ensure crews are booked onto a flight at least 60 minutes prior to departure
  6. United will provide employees with additional annual training.
  7. United will create an automated system for soliciting volunteers to change travel plans.
  8. United will reduce the amount of overbooking.
  9. United will empower employees to resolve customer service issues in the moment.
  10. United will eliminate the red tape on permanently lost bags.
#NeverTrustUnited

To United's credit, it looks like the policy is being implemented and it is working. 

#TrustUnited
#NeverTrustUnited

Others say the $10,000 is just a marketing gimmick that most customers will never be offered. 

FINAL RESULTS
Culture
Is United doing enough to win back your trust?
#TrustUnited
A festive crown for the winner
#NeverTrustUnited