Is the Microsoft Surface better than the Apple iPad? | The Tylt
According to J.D. Power, consumers say the Microsoft Surface is a better tablet than the Apple iPad. It's somewhat of a game-changer for the Redmond-based tech company, which has fought Apple over marketshare for years. Despite the report, Apple still owns 26 percent of the market compared to Microsoft's 9 percent. Microsoft is taking advantage of Apple's lagging design innovation and has somehow turned its image around to become the innovator. Which tablet do you think is better?
Is the Microsoft Surface better than the Apple iPad?
Surface fans say Microsoft has taken the lead in innovation with tablets. Tech experts were initially skeptical of the Surface's hybrid design, but consumers obviously didn't care. The Surface is the perfect set up for many consumers who don't need a huge laptop, but occasionally need more than just a tablet. Microsoft figured out how to make tablets productive—something Apple has been desperate to make happen. Microsoft's innovative design gives the Surface a cool factor Apple has lost.
"The Microsoft Surface platform has expanded what tablets can do, and it sets the bar for customer satisfaction," J.D. Power's vice president of service industries, Jeff Conklin, said in Thursday's news release. "These tablet devices are just as capable as many laptops, yet they can still function as standard tablets. This versatility is central to their appeal and success."
Despite the Surface leading in user satisfaction, the iPad continues to dominate the tablet market. Users may like the Surface's features, but they're choosing to buy iPads instead. Apple has an entire ecosystem of products. It's not just about the iPad, it's how it interacts with your iPhone, MacBook and Apple Watch. Apple's history of thoughtful design has users convinced it's the better choice.
Apple, seen by many as the standard-bearer and innovator in the tablet space, has also seen a fall in sales. It reported iPad sales in Q2 were a shade under ten million devices, compared to eleven million the previous year. Nevertheless that was enough to increase its share of the shrinking tablet market, and has put it in a good position to influence the development direction of the tablet form factor over the next twelve months.
Nevertheless, Apple is on the ascendancy in the tablet space. While Tim Cook and his team may struggle to truly innovate in the space (edge connectors and stylus-based devices do not make a revolution), the iPad remains the dominant force in the world of tablets.