The un-official holiday celebrates the stickiest of the icky. Lots of people and organizations join the fun with weed jokes. Hey, it's 2016!
Snapchat played along by creating a filter that turned a users face into the likeness of Bob Marley. It included dreadlocks and digital blackface.
Blackface is never cool.
Snapchat says the lens was "created in partnership with the Bob Marley Estate, and gives people a new way to share their appreciation for Bob Marley and his music. Millions of Snapchatters have enjoyed Bob Marley’s music, and we respect his life and achievements."
So, is it cool to #SnapBob or are these just #RacistSnaps?