Do you have room in your budget for Quibi? | The Tylt
Do you have room in your budget for Quibi?
The content on Quibi includes things like documentaries, "movies in chapters," reality TV, late-night TV and daily news. Essentially, Quibi acts as a serialized form of cable television via a streaming subscription. Per Vulture's Josef Adalian, Quibi's founder, Jeffrey Katzenberg, views this form of storytelling as "evolutionary." Each "chapter" of content will run 7-10 minutes in length. In short:
It’s a subscription-based streaming platform designed to deliver short-form scripted and unscripted content to your cell phone.
Some are hesitant about Quibi, saying the platform sounds too similar to YouTube, but Katzenberg says an interactive approach is a huge differentiator. Not only are users able to turn their phone from horizontal to vertical seamlessly (meaning shows are filmed in both formats), but shows will also offer up new ways for users to interact with and receive content. For example:
One tech tool that’s already generated a bit of buzz: Steven Spielberg’s planned horror series will only be available to stream after sunset, specifically wherever the user is watching.
Some people are thoroughly excited for Quibi. Life looks different right now anyway, and demand for streaming content is skyrocketing. With the star-power of Chrissy Teigen, Liam Hemsworth, Chance the Rapper, Jennifer Lopez, Keke Palmer and many more, Quibi seems set up for success. In light of the coronavirus pandemic, the platform is also offering a 90-day free trial for users. Why would you not want to try it out?
But once those 90 days are over, Quibi then becomes yet another subscription-based streaming service. Users will pay either $5 per month with ads on the app or $8 per month with no ads. Steaming fatigue is already a reality outside of the coronavirus pandemic, and during a period of economic upheaval, some are unwilling to make another monetary commitment.