Goop peddles a bunch of pseudo-science bullshit and wraps it up in a veneer of credibility. Paltrow is using her status and fame to misinform people and that's not okay. Yvette d'Entremont at the Outline writes:
Medical and scientific facts still exist no matter what tax bracket you’re in. Paltrow, in her journey to being thin and dewy-skinned, reported hallucinating on the master cleanse. This is not the due diligence of science. “We tried it for a few weeks and didn’t die” does not compare to actually knowing what you’re putting into your body. It’s certainly not the burden of proof you should expect before you try something on yourself, whether it’s a cleanse, a diet, or anything you put near a vagina you love.
In a recent interview, Paltrow said, “when I find something I think works, I like to share it with people.” Apparently that’s with very little concern for those with whom she is sharing. Your health deserves better.
Goop covers much more than just wellness products. It's easy to dismiss the brand as new-age bullshit, but it touches on very real and pertinent topics that people face in their daily lives. Goop's Sex Issue tackles many topics head on, including the more taboo parts of people's personal lives—like butt stuff. Instead of tip-toeing around the topic, Goop dispels common anal sex myths in a straightforward matter.
Paltrow is onto something big. If she wasn't, people wouldn't react so strongly. In an interview with Women's Health, Paltrow brushed off the criticism:
“When you’re at the forefront of something that’s new, people can get really reactive: ‘This is crazy! Why are you doing this?’ Then, five years later, everyone’s fine with it. So I have a bit of pattern recognition in hand at this point — which is helpful.”
Paltrow and Goop are helping people live their best lives. People feel a very real distrust of wellness companies for a reason. Consumers feel like they're being taken advantage of by large companies that don't necessarily have their best interests in mind. Goop provides an alternative to toxin-filled mainstream products and connects users with experts who provide an alternative to the mainstream.
Take the widely ridiculed jade eggs for example. There are countless articles mocking Goop over it, but according to Women's Health, Goopsold out of the eggs, and thousands signed up for the waiting list after the article was published. Goop embodies the lifestyle it's preaching. Paltrow and others on the Goop team are out there, trying new products, diets, lifestyles in order to better inform the public.
The need for self-care is very real, and Goop understands that. In a press release from Condé Nast, Anna Wintour said:
“I’ve long known Gwyneth to have wonderful taste and vision—but with goop she has built something remarkable, a thoroughly modern take on how we live today. Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company. We all look forward to working with her and her team.”
There's no singular correct way to live life. People should have the options to choose what works for them. At the end of the day, Goop is about helping people live better.