Is Calvin Klein's new ad in bad taste? | The Tylt
Calvin Klein's new ad campaign centers around celebrities telling the world what they do in their Calvin Kleins. Each photo shows a famous person with the phrase: "I ____ in #MyCalvins. Seems like a pretty straightforward ad campaign, right?
Actress Klara Kristin filled in her blank with "flash" and the accompanying photo is an upskirt shot. Yea, the kind that is NSFW (you've been warned) and associated with creepers taking shots of unsuspecting women.
The National Center on Sexual Exploitation (NCOSE) has launched a campaign asking Calvin Klein to take down the photo.
"The American fashion house has continued to stand by its most recent ad campaign, not-so-subtly entitled Erotica, despite the backlash over its glamorized depiction of an "up-skirting" victim. Up-skirting is a growing trend of sexual harassment where pictures are taken up a woman's skirt without her knowledge, or without her consent. Not only is this activity a crime in many states like New York, Washington, Florida, and more, but it is also a disturbing breach of privacy and public trust."
Some have come to the advert's defense. The photo, they say, is about taking control and ownership over one's own sexuality. The caption, after all, is "I." The actress is a willing participant and a symbol for female empowerment. Yes, she's a sex symbol, but it is with her consent and control. They liken her to male Calvin Klein underwear models.
Peter Davis, editor-at-large for Paper Magazine, told Fox News it's nothing new for the fashion industry. "A peek up actress Klara Kristin's skirt to glimpse her CK panties is not kiddie porn - it's sexy and sex sells. And Klara isn't 15," Davis said. – via Syracuse.com
So, is this an #EdgyAd or a #BadAd?
Is Calvin Klein's new ad in bad taste?
Here's the full shot via Calvin Klein's Instagram account.
Here's Philip Defranco who breaks down the controversy and eventually sides with #EdgyAd. This ad is all about ownership of one's own body, he says.
The photographer who took the shot says she has no regrets. Defenders also point out that the "gaze" of the camera is that of a woman.
Even if everything in this photo was consensual, the practice of taking upskirt photos without consent should never be taken lightly.