The New York Times has coverage of everything new from Apple. Here are the highlights of everything announced.
• Apple unveiled iPhone X, its first premium-tier phone, at an event in Cupertino, Calif., on Tuesday. (Pro tip: The X is pronounced 10, and not “ex.”) • iPhone X has a newer screen technology known as OLED, a type of display that can be made thinner, lighter and brighter with better color accuracy and contrast than its predecessor, LCD. • The screen on the X has a so-called edge-to-edge display that takes up the entire face by eliminating the borders around the screen. Apple also eliminated the physical home button that has been a signature button on the iPhone for a decade.• iPhone 8 is also here, as well as its bigger sibling, the iPhone 8 Plus. The models include a glass body a faster chip.• Apple TV, the company’s set-top box that has never been a blockbuster hit, got an upgrade. The device will now be able to stream so-called 4K resolution, which refers to screens with two times the vertical resolution and twice the horizontal resolution of older high-definition TVs.Continue reading the main story• Apple took the wraps off a new Apple Watch. Called Apple Watch Series 3, it has cellular capabilities. There’s also a new Watch OS.• Timothy D. Cook, Apple’s chief executive, presided over the iPhone event at the new Steve Jobs Theater at the company’s campus in Cupertino, Calif. Mr. Cook said the new auditorium was named after the Apple co-founder because “he loved days like this.”
Critics say Apple hasn't really made an innovative product since the original iPhone. That was an actual game changer. Since then, Apple has only been incrementally improving its products. The iPad was supposed to revolutionize computing and replace the laptop, but it's since become a glorified e-reader. The Apple Watch was exciting at first, but it's been two years since its release and no one's figured out what to do with it.
Even Apple upgrades flop. The newest MacBook Pro has a useless Touch Bar and worse yet, took everyone's ports away. It's impossible to use the MacBook Pro without a million dongles, or without replacing all of your cables. The Mac Pro, which was supposed to be a game changer, turned out to be a huge design fail.
The latest Apple Event is just a continuation of Apple incremental improvements designed to get your money, but not innovate.
Apple fans say the iPhone X is all the proof you need to know that Apple is still innovative. Apple might not always be the first to come out with a technology, but it's the first to get it right.
The iPhone X is the ultimate smartphone. Apple has thought out all of the possible interactions with the iPhone and figured out how to make it easy for the user. It equips users with the best products and software because it's Apple. Nothing less is acceptable.
The thing with Apple is that it looks to the long term. Apple is more than just its products. The App Store in and of itself was a huge innovation. It's creating an ecosystem of products that do not exist at any other company. It's branching out into real life and is trying to build a community around its retail stores. Apple is playing a different game.