First they came for my latte, but I said nothing...
Okay, it was cute at first. Pumpkin spice lattes! What a fun novelty! ... but behind this clever October-themed gimmick is an insidious plan to get us hooked and we've been ignoring the science for years. As WIRED points out, the potent combination of sugar, salt and fat creates "a reaction in your brain that mimics the rush from certain addictive drugs."
That's right, Starbucks is peddling liquid crack. It doesn't taste great, we just can't break the habit.
Is there anything more cozy than cuddling with your significant other and sipping your pumpkin spice latte, and nibbling on your pumpkin spice cookies? No, of course not! You're just a grinch who can't have nice things!
Pumpkin spice is amazing; it represents the ideal autumn evening before the looming specter of a cold and gloomy winter settles in:
... Pumpkin Spice held the promise of an ideal fall: long, nutmeggy, traces of bonfire smoke on the wind, golden light trickling through russet-hued trees, crisp days, cozy nights. Mindless summer gives way to the romance of autumn. That period lasts about 72 hours, and then it’s just damned bleak and damned cold forever. But Pumpkin Spice helps us ignore this hard fact with a non-holiday seasonal flavored diversion, and we need something to take our mind off what’s coming. I mean, there’s Pumpkin Spice wine. They know what they’re doing.
You can't stop this. It's a revolution! The people have spoken and they love pumpkin spice! It's the must-have product for any food or beverage retailer!
Still, the nostalgia surrounding the return of fall and pumpkin spice is hard to beat. Combine that with the ultimate marketing tool — the limited-time offer (LTO) — and you’ve just created a must-have product.
Sure, every trend has a few outliers. But for every pumpkin spice Jell-O, we get brilliant creations like the pumpkin spice whoopie pies. Think of your favorite food or beverage? Now imagine it with pumpkin! See? Doesn't it just sound more relaxing... more autumnal?
Kroger has more than 60 pumpkin-flavored seasonal items, including beer, cereal, coffee, cookies, popcorn, chips, egg nog and more, [Kroger Public Relations Manager Kristal Howard] said.
Join us! 🎃
“I love Pumpkin Spice Latte K-Cup Pods, Kroger Pumpkin Spice Coffee Creamer and General Mills Pumpkin Spice Cheerios,” Howard said as her personal favorites.