It's almost as if whining about the end of Christmas is a holiday tradition itself. People have been arguing about the effect of consumerism on Christmas for the past 120 years, and yet we still celebrate the holiday. To many, the fear is overblown—maybe people should stop complaining and just spend some time with their loved ones.
The way we celebrate—and talk about—Christmas will always be a lightning rod for general anxiety about our society’s worth. But just as criticizing the holiday seems a perennial inevitability, there have also been those who pushed back. ⠀⠀⠀⠀⠀⠀⠀ For example, in 1971, a theologist called for the date of Christmas to be changed so that the truly observant could celebrate a more spiritual holiday. His suggestion elicited this still salient response from a fellow scholar: ⠀⠀⠀⠀⠀⠀⠀ “Many things are wrong with Christmas,” wrote Dr. Timothy F. Lull, professor of pastoral theology at Yale Divinity School, in an article for The Lutheran magazine in 1971. “But the greatest of all may be that so many people thrive on pointing out what is wrong with Christmas.”
Critics of consumerism say traditional Christmas values have been lost over time. They call for a pivot away from material goods towards family and charity instead.
Nainan said he and his family, including his parents and sister, put an end to buying gifts years ago and concentrate instead on being together and spending time with members of their extended family.“There is something wrong when people line up by the thousands only to trample over grandmothers to save $5 on a toaster oven. This is not what Christmas is about,” he added.