According to Healthline, CBD can help relieve pain, reduce anxiety, improve heart health and much more. Given these promises, it's no wonder that companies are taking every opportunity to add this sought-after component to their food and drinks.
Ben & Jerry's is just one of many companies trying to help give customers what they want (even Coca-Cola is considering CBD-infused products). Ben & Jerry's has always listened to its fans, and CBD ice cream could be a new (and improved) take on the "Half Baked" legacy. WCPO Cincinnati reports:
“We’re doing this for our fans,” said Ben & Jerry’s CEO Matthew McCarthy. “We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
But the U.S. Food and Drug Administration is not as keen on the potential "benefits" of CBD. In late May, the FDA held its first hearing to address the "safety and efficacy of CBD products," per CNN. There, Dr. Ned Sharpless, acting commissioner of the FDA, addressed outstanding questions about CBD and its safety in food products. CNN's Nadia Kounang reports:
"While we have seen an explosion of interest in products containing CBD, there is still much that we don't know," said Sharpless.
According to some experts, there is simply not enough research on the potential benefits and consequences of CBD. Companies should yield to the FDA and its expertise in regulating uncertain compounds—particularly when it comes to something as sacred as ice cream.
"There needs to be clear steps in informing the public that there is no science behind the generic claims made about CBD," Dr. Yasmin Hurd, director of the Addiction Institute at Mount Sinai in New York and a cannabis researcher, wrote in an email to CNN.