Would you buy cannabis-infused Coca-Cola? | The Tylt

Would you buy cannabis-infused Coca-Cola?

Word on the street is that Coca-Cola is in talks with Aurora, a major cannabis producer, to create a cannabis-infused Coke product. Many feel that by putting cannabidiol (CBD), a non-psychoactive chemical found in marijuana, in products like Coke, the consumer packaged goods industry is catching up with the “global potential of the cannabis industry.” But the question remains whether Coke could successfully create a healthy and widely-accepted product. Would you try it? 

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Don't get too excited yet, Coke isn't going to be replacing edibles any time soon. But a partnership with Aurora certainly opens the door to a number of possibilities. Bloomberg's David George-Cosh reports: 

The Coca-Cola Co. is in 'serious talks' with Aurora Cannabis Inc. to develop cannabis-infused beverages.

Given Coca-Cola's extensive international brand recognition, a partnership with Aurora could have a major impact on shifting the national perspective on marijuana and its potential benefits–whether weed is legal in the U.S. at the time of the product's release or not. 

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No matter where Coke patrons fall on the question of whether or not marijuana should be legalized, the company's plans for the high-flying beverage are slightly suspect. Bloomberg also notes: 

 Coca-Cola and Aurora would likely develop beverages that will ease inflammation, pain and cramping.

With one source adding that the beverage will fall into the "recovery drink" category. 

CBD oils offer a number of health benefits, including things like pain relief and reducing anxiety. Coke, on the other hand, is notorious for the exact opposite. As Medical News Today points out, one can of Coke contains 10 teaspoons of added sugar. The World Health Organization recommends consuming no more than 6 teaspoons of added sugar a day. 

From a health perspective, it seems somewhat pointless to drink a cannabis-infused beverage for recovery if the imminent spike in your blood sugar will reverse any of CBD's potential benefits. 

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CBD products are already taking the world by storm, and if Coke gets on board, it could lead the charge for CPG companies opening themselves up to a multibillion-dollar marketplace. CNN Money looked to Bonnie Herzog, a Wells Fargo analyst, to shed light on the revenue a Coca-Cola-Aurora partnership might unleash: 

'Coke could be well positioned to capture market share should CBD and other marijuana products become legal.'

She continues by noting that Coke is clearly focusing on the long-term. According to Herzog:

...Cannabis-infused drinks could become a $50 billion annual market in the United States -- nearly half the size of the $117 billion market for US beer sales.
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Obviously, the market potential is there, but there are clear barriers to entry when it comes to popularizing a beverage like this in the United States. Beyond the fact that both cannabis and CBD are both illegal at the federal level, by making a cannabis product, Coca-Cola could just as easily risk its reputation as it could renew it. 

Coca-Cola is focusing on bringing in more open-minded individuals into its customer base, and a forward-thinking cannabis product would certainly align with this target market. 

But according to the Pew Research Center, 56 percent of baby boomers and only 35 percent of the Silent Generation favor legalizing marijuana. Coca-Cola's long history gives its wide customer base many reasons to connect with the brand, and such a historic move may sever ties with some of those lifelong customers. 

Coke certainly has a long way to go before it will be able to successfully market a healthy, wholesome cannabis-infused product. 

FINAL RESULTS
Culture
Would you buy cannabis-infused Coca-Cola?
#GimmeCannabisCoke
A festive crown for the winner
#NoCannabisInCoke