Can watching live music extend your life? | The Tylt

Dataviz
Real-time Voting
Can watching live music extend your life?
#LiveMusicHealthy
#LiveMusicEntertains
#LiveMusicHealthy

Conducted by Patrick Fagan—a behavioral science expert and university lecturer—as well as U.K. music venue O2, the study claims that going to a concert once every two weeks can add nine years to a person’s life. It’s unclear whether the study accounts for those who partook in any moshing, although it’s safe to say that activity would most likely have the adverse result. 

#LiveMusicHealthy

Furthermore, the study takes note of avid concert-goers’ general happiness, including factors such as feelings of self-worth and closeness to others. Overall, it found that frequent gig attendance increased a person’s wellbeing by twenty-one percent. To give you an idea of just what that number means, walking a dog only increases wellbeing by seven percent while yoga increases it by ten. 

#LiveMusicHealthy

It would seem that the cure to the blues is attending a blues performance (or whatever). According to Fagan:

“Our research showcases the profound impact gigs have on feelings of health, happiness and wellbeing—with fortnightly or regular attendance being the key. Combining all of our findings with O2’s research, we arrive at a prescription of a gig a fortnight, which could pave the way for almost a decade more years of life.” 
#LiveMusicEntertains

A music venue had a hand in the study; no duh they’re going to say attending concerts is healthy! Although Mr. Fagan’s credentials are certainly not called into question, the fact that the study was completed in conjunction with O2 is a tad bit suspicious. 

#LiveMusicEntertains

Not like the music industry is suffering financially. Billboard highlights how Nielsen’s 2018 360 Report shows that fifty-two percent of Americans attend some kind of live music event each year. Out of that number, sixty-eight percent attended a concert, with attendees spending an average of $247 on tickets per year. They may not be scientifically happier, but they must certainly be mathematically more broke. 

#LiveMusicEntertains

In a not-so-subtle plug, O2 CMO Nina Bibby says of the study:

“We all know how good it is seeing your favorite band or artist live, but now we have the proof...O2 customers have access to over 5,000 live shows in more than 350 venues across the U.K. every year.”

She may be backing up a not-so valid study, but she’s not wrong!

FINAL RESULTS
Culture
Can watching live music extend your life?
A festive crown for the winner
#LiveMusicHealthy
#LiveMusicEntertains