Best call-to-action ad of 2019: Nike's 'Dream Crazy' or Gillette's 'Best Men Can Be'? | The Tylt

Best call-to-action ad of 2019: Nike's 'Dream Crazy' or Gillette's 'Best Men Can Be'?

The best advertisements demonstrate products and services through storytelling. Some are so powerful, they stay with viewers for a lifetime. The Nike "Dream Crazy" commercial is narrated by activist and former NFL quarterback Colin Kaepernick, who challenges viewers to unleash their craziest dreams on the world. Meanwhile, Gillette's "We Believe: The Best Men Can Be" tackles toxic masculinity head-on. Both ads call for viewers to dream bigger and do better. Which call-to-action ad resonated with you the most?

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Best call-to-action ad of 2019: Nike's 'Dream Crazy' or Gillette's 'Best Men Can Be'?
A festive crown for the winner
#TeamNikeDreamCrazy
#TeamGilletteBestMen
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Best call-to-action ad of 2019: Nike's 'Dream Crazy' or Gillette's 'Best Men Can Be'?
#TeamNikeDreamCrazy
#TeamGilletteBestMen
#TeamNikeDreamCrazy

Nike's Colin Kaepernick "Dream Crazy" commercial makes a statement. Per NBC, the 2018 ad arrived two years after the former San Francisco 49ers quarterback first took a knee during the national anthem, an act of protest against police brutality and racial injustice. 

Kaepernick's protest sparked a national movement, and the "Dream Crazy" commercial doubles down on the fallout thereafter. In the ad, narrator Kaepernick tells viewers:

"Believe in something, even if it means sacrificing everything," 

 This line hits hard with an audience well-aware of accusations that the NFL colluded to keep Kaepernick from playing shortly after his silent protest began. The result is a commercial that is not only inspirational, but aligns Nike with Kaepernick's original protest.

#TeamNikeDreamCrazy

Although the ad did not receive universal praise, many of Kaepernick's fans praised Nike for the socially-aware advertisement. The commercial sends the message that the Nike brand is about more than peak athletic performance and fashion; it's about supporting athletes to dream, imagining a world where their impact goes beyond the field. Kaepernick is the perfect spokesperson for such a message. 

#TeamGilletteBestMen

Gillette riffs off its long-time tagline "The best a man can get" by demonstrating to viewers "The best men can be." The razor company's commercial illustrates toxic masculinity in the media, in the boardroom and in the home, leaving viewers with the reminder: 

"Because the boys watching today will be the men of tomorrow."

The commercial closes with a written message: 

"It's only by challenging ourselves to do more that we can get closer to our best." 

Gillette's "The best men can be" campaign centers on subverting toxic stereotypes, expectations and more.

#TeamGilletteBestMen

Like Nike, Gillette's social campaign did not receive universal support. Nevertheless, the ad marks a stark change from a company simply selling razors to one that cares about the customers actually using its products.

FINAL RESULTS
Culture
Best call-to-action ad of 2019: Nike's 'Dream Crazy' or Gillette's 'Best Men Can Be'?
A festive crown for the winner
#TeamNikeDreamCrazy
#TeamGilletteBestMen