Surveillance is a major problem even if the person has nothing to hide. People should be allowed to live as they want without fear of being watched.
It's not just the government who's watching. In an effort to increase sales and to create a seamless advertising experience, companies are sucking up huge amounts of data about the user. The idea behind this is the more you know about the user, the better you can create and serve advertisements. Those better ads bring a premium cost, and everyone (but the user) wins!
At best, Americans are ambivalent about online surveillance. Most are okay with it as long as the average American citizen isn't being watched.
When asked about themselves, Americans just kind of shrugged. ¯\_(ツ)_/¯
While it may be unsettling, a lot of Internet tracking happens in order to optimize Internet experiences for users. Tracking allows websites and platforms to serve better ads and content to people, moving closer to a personalized Internet.