Apple rolled out new iMessage features at WWDC2016—are they a win or a yawn? | The Tylt
Apple announced a whole suite of new features for iMessage at #WWDC2016 today.
According to the Verge, Apple is adding a rich media system for links and more, a tap-to-emoji function, and in perhaps the biggest news, is opening up the platform to third-party developers as part of its new “iMessage App” system.
The new features make iMessage into something much more than just a messaging app. Although these ideas aren’t exactly groundbreaking, Apple has a solid track record of reinventing old ideas and perfecting them for the mass market. iMessage is the most used app on iOS, and these features will allow Apple to leverage that for dominance.
But is this enough for Apple to reclaim territory that’s now dominated by Snapchat, Facebook Messenger and countless other apps? Younger generations are breaking away from SMS and iMessage to communicate. This update may be too little, too late. Habits are hard to break, and it doesn’t seem like there is much incentive to go back to iMessage if you're already used to these other apps.
What do you think? Is this the fall of the #iMessageDinosaur or is this an #iMessageWin?
Apple rolled out new iMessage features at WWDC2016—are they a win or a yawn?
I can find the old people in my Twitter feed by looking for all the people who think these iMessage features are just dumb.— Jerry Jones (@jerryhjones) June 13, 2016
Oh my god. Apple is going to highlight words in iMessage that can be replaced with emoji. Nothing will ever be the same.— Oliver Sachgau (@sachgau) June 13, 2016
Apps in iMessage. See doordash in your iMessage, collaborate on ordering. this is cool.— Farhad Manjoo (@fmanjoo) June 13, 2016