Would you pay over $1000 for a new iPhone? | The Tylt
At Apple's annual Big Event this September, the company announced the release of three new iPhone models: the iPhones Xr, Xs and Xs Max. While some may be rejoicing at the new "Portrait Lighting" feature, most iPhone users are mourning the record-setting price points. The iPhone Xr starts at $749, a price considered affordable when compared to the iPhone Xs Max base of $1099. iPhones are now officially more expensive than the current MacBook Air. Would you pay for it?
Would you pay over $1000 for a new iPhone?
Apple's event largely focused on the improved Apple Watch Series 4 and the steps the company is taking to both improve the iPhone experience and make the device more accessible to the public. The new iPhone Xs series will feature more durable glass, greater water resistance, improved camera software and up to 512 GB of storage. On the more technical side of things: the iPhone Xs and Xs Max will both be powered by a brand new A12 bionic chip. For those less technically inclined, Wired's Arielle Padres explains:
In practice...your iPhone will feel faster, and app developers can harness the power to make all kinds of fun stuff.
Good news, right?
Apple already turned heads when it announced the then-new iPhone X would start at $999 in November of 2017. Now, Apple is giving users a gateway to the iPhone X paradise in the form of the iPhone Xr, starting at $749. This model features an extra hour and a half of battery life than the iPhone 8 and will be home to the A12 Bionic chip, just like the iPhones Xs and Xs Max. According to The Verge's Dami Lee, Apple has already nixed iPhones SE and 6 from its website, thus discontinuing iPhones with headphone jacks and signaling that the iPhone X universe will soon be the only iPhone universe.
The bottom line: higher processing speeds, "smarter" features and stronger materials come at a cost. If customers can afford it, nothing should stop them from adopting the latest tech.
But the nature of these improvements may not resonate with users enough to convince them to dole out the extra cash. Apple took a risk last year when starting the iPhone X at $999, but a $1099 base price might be a step too far.
There's no question that Apple's gamble on the original iPhone X price point paid off. As the company moves deeper into the universe of the iPhone X, where home buttons, headphone jacks and bulky designs are a thing of the past, the iPhone itself will be closer to the pocket computer everyone expects it to be. If a laptop costs over $1000, so should an iPhone.
Apple may be shifting the market, but at the end of the day, $1099 is still way too much money to spend on a phone. No matter how durable the glass or beer-proof the hardware, the device gets so much use that it's bound to break. How can the average user expect to dole out this much cash whenever they are in need of an upgrade?