Are Adidas' 100% recyclable sneakers worth buying? | The Tylt

Are Adidas' 100% recyclable sneakers worth buying?

Adidas has announced the second phase of its fully recyclable sneaker program, releasing the next generation of the Futurecraft Loop shoes. The initiative launched earlier this year when the company shipped its beta pair to 200 influencers, editors, and sneakerheads nationwide for their pilot program. Recipients were to wear the shoes for several weeks then return them back to Adidas for the "meltdown" process. Six months later, the second iteration (Phase 2) is being tested for a hopeful public release in summer 2021. But do you think they're worth it? 

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Are Adidas' 100% recyclable sneakers worth buying?
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Are Adidas' 100% recyclable sneakers worth buying?
#RecycledAdidasFTW
#NoThanksAdidas
#RecycledAdidasFTW

Sneaker die-hards and sustainability geeks alike are applauding Adidas' 100% recycled sneaker, the Futurecraft Loops—the "loop" referring to the company's "quest to create a circular product" where the raw materials are repurposed over and over again. Not only is the entire shoe made from a single material, but the construction avoids use of any glues or adhesives, allowing for the returned product to be seamlessly reverse-processed into  pellets that are then shaped into an entirely new pair of shoes. This is both a sustainability breakthrough for performance footwear and gives consumers new kicks with every regenerative cycle. These are literally the gift of sneakers that keeps on giving!

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Adidas may get kudos for its eco-friendly kicks, but manufacturing a shoe entirely with the end of its lifespan in mind seems...odd. Also, while each pair is made from 100% recycled material, only about 10% of the material from each generation is used to create the next. Some early reviews also reveal basic comfort issues, such as a "fibrous and rough" insole that makes the fit "always slightly uncomfortable." And let's not forget the price—while the Loops won't be available for public purchase until summer 2021, we can only assume owning the new Adidas release will come at a hefty cost. Not everything environmentally friendly is equally so for the wallet. 

FINAL RESULTS
Culture
Are Adidas' 100% recyclable sneakers worth buying?
A festive crown for the winner
#RecycledAdidasFTW
#NoThanksAdidas